Linea Matei - winner of Mactac Europe’s ‘Bright Young Things Take Hackney’ graphic design competition - has seen her design unveiled at Hackney Walk in East London.
Launched in December 2017, the competition was open to 2016/2017 graduate artists and designers and to students studying art and design in Europe. Entrants were asked to create a high-impact, large-scale display for exterior retail walls.
Matei, who was selected as the winner by a panel of expert judges, was there with her family, to see the big reveal of her design on a large outdoor wall located at Bohemia Place in Hackney. Angus McGuffin, creative director for Avery Dennison and Mactac Europe said: “The mural, printed and applied using Mactac WW 100 Pro, has transformed the black brick surface of the railway arch into a colourful, and impactful piece of art. The colour and size creating a brilliant instagrammable moment!”
Jack Basrawy, chairman of Hackney Walk added: “I believe this installation will be an iconic part of Bohemia Place setting the tone for the creative and inclusive environment that we are building here. The graphic really has transformed the arch!”
Alongside the installation of Matei’s mural, was the opening of the pop up store for West Carolina created by fashion designer Ana Carolina, herself a finalist of the Bright Young Things competition.