PrintReleaf sets out chain of custody sustainability programme

Printers can now offer print buyers a low-cost, hassle-free alternative to traditional chain-of-custody sustainability approaches according to PrintReleaf founder and CEO Jordan Darragh.

PrintReleaf measures customers' paper usage and certifiably reforests that usage on an equivalent basis. Its technology not only tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfilment. “Chain-of-custody sustainability solutions require printers to maintain detailed records and can be used with only a limited number of substrates. PrintReleaf, on the other hand, eliminates expensive record keeping and enables the print customer to select any paper-based substrate,” explained Darragh. “PrintReleaf warrants that the paper used is reforested back into the natural environment. Print customers selecting PrintReleaf to reforest their paper consumption may select from any of seven forests around the world in need of reforestation."