Survey shows lack of SEO understanding within business

A survey of 1,021 UK workers carried out by digital marketing agency MarketinSignals.com has revealed that more than one in three (39%) business leaders are unsure as to whether their company website is optimised for local SEO.

The research identified a number of ways businesses are missing out on improving their own local search engine visibility, with 37% of respondents admitting that they don’t even have a verified Google My Business (GMB) listing. 32% said their website wasn’t fully optimised for mobile devices, with 29% saying they had not specifically optimised their site’s content for local search queries. 27% revealed they aren’t included on any local business directory sites, and 21% said they have never checked if their own name, address and phone information (NAP) on their website correlates to the address is published on other directory sites. 18% who said they don’t have any customer reviews, 16% who said their website doesn’t have any localised blog content, and 15% admitted to having boilerplate/duplicate content on every location page. Not being aware of SEO ranking factors - eg backlinks, domain authority - (13%) and missing contact information on the website (10%) completed the list of the top ten mistakes businesses are making with their local SEO.