Figures from last week’s repositioned Viscom, running alongside the new PromoTex Expo show - for promotion, sports and workwear - and the promotional products industry event PSI, has proved the trio “a real power pack that represents virtually all the key players across all areas of visual, textile and haptic advertising,” according to Michael Freter, managing director of Reed Exhibitions Deutschland.
Petra Lassahn, director of the three shows, added: “The time was ripe to create a new, central hotspot for all things advertising and selling, without losing sight of the independent existence and identity of each of the respective industries
With 185 exhibitors (2017 197), 9,647 visitors (7,231) from 53 nations and 24% international attendance Lassahn - who has been on board with Viscom since 2006 - said of Viscom reloaded: “We have succeeded in turning things around after three frankly anything but easy years. Our focus on the core elements - signmaking, large-format printing and print finishing - and the development of new live hands-on formats and lecture forums decisively contributed to achieving this turnaround. The trust exhibitors placed in us formed the basis for this. It would not have been possible with this close relationship grown over the years. Viscom is a winners’ trade show again.”
PromoTex Expo had 13,217 trade visitors from 39 countries, and PSI 17,602 visitors from 81 nations
Next year’s Viscom, PromoTex Expo and PSI will take place 7 - 9 January in Düsseldorf.