Research shows businesses missing out on digital marketing opportunities

A survey of 1,021 UK workers carried out by digital marketing agency MarketingSignals.com has revealed that more than a third (36%) of business leaders are unsure about their digital marketing strategy for the year ahead.

37% of respondents admitted they aren’t answering potential customer questions adequately enough on their own website, and 32% said they aren’t actively retargeting visitors to their website.   29% said their website isn’t fully mobile responsive, and 22% said they were not optimising their Google My Business listing.