Sign and Digital UK ramps up live areas

Sign and Digital UK 2019 will have more live and interactive areas than previous events, with new zones and partners and up-scaled returning features. 

In partnership with Art Systems, a new live demo zone called ‘Retail is Detail’ will provide three demonstrations each day to show visitors how to make retail and point of sale projects more effective. The area will showcase products from some of Art Systems’ partners, such as HP, Summa and Onyx. Antalis will once again present ‘Decor Live’, with sessions this year illustrating practical ideas and applications for all types of digitally printed decor using vinyl, wallcovering and magnetic substrates. Rudi Blackett, portfolio director of the show, said: “Our interactive live features prove to be such a success each year, so expanding this for 2019 was an obvious decision. The Retail is Detail area is a brand-new concept that we’re thrilled to introduce, where retailers will hear a whole host of insights that will make a real difference to their productivity and knowledge of how to expand their offerings to their customers.” Show staple ‘Signmakers’ Workshop’ - led by Paul Hughes - will also run new demonstrations, and SDUK has also teamed up with Hexis for the ‘Battle UK Wrap Contest’.