A survey carried out by digital marketing agency Marketingsignals.com shows that 42% of UK businesses don’t handle their marketing in-house.
1,021 UK workers took part in the poll, which showed that 37% can’t find someone qualified for the role and 35% don’t have the resource to handle marketing internally. 22% said outsourcing their marketing activity delivers cost savings in the longer term.
The marketing sub category least likely to be handled in house was found to be digital marketing (63%), with social media marketing (59%) close behind. The third most common outsourced marketing category was email marketing (44%), followed by PR (36%) and direct marketing (29%).