JCT buys its first flatbed printer
JCT Visual Communications has bought a Screen Truepress Jet W3200UV as its first flatbed printer.
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US company buys two EFI Vutek HS100 Pro printers
US-based KDM P.O.P. Solutions Group has bought two EFI Vutek HS100 Pro UV inkjet printers.
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Summit Synopsis
We’re doing well, but we can do better according to Fespa Global Summit speakers. Here’s the upshot of the two-day event.
Technology is driving convergence. And so is customer expectation. If there was one key takeaway from the recent Fespa Global Summit, it was that what we fear should be what we embrace. That we’ve got to get beyond the mindset of being a ‘printer’ and think about how we can become specialists in visual communication, whatever that might entail.
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Importance of retail displays highlighted in POPAI study
Most shoppers don’t plan before their trip and the majority of their purchases are unplanned, which demonstrates the importance of in-store displays when it comes to influencing buying decisions. The results come from the 2014 Mass Merchant survey, released by Point of Purchase Advertising International (POPAI), the global association for marketing at retail. POPAI conducted the survey with the help of Eye Faster, Shopper Sense and SmartRevenue to examine how mass merchant shoppers plan their trips, navigate stores and make purchase decisions.
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SDEA reworks identity in line with growth strategy
The Shop and Display Equipment Association (SDEA) has a new look as part of its growth strategy.
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