In an e-missal last week I asked whether all the changes to the UK trade show calendar had reinvigorated what I understand to be a flagging appetite among UK printers for trade shows? Now that Heidelberg has joined HP in deciding not to exhibit at the next Ipex, I have to ask what role you see future trade shows playing if they are no longer considered a cost-effective sales/purchasing platform? Are vertical market events more useful?
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Image Reports
Supporting the wide-format digital print sector
19
Fri, Apr