Can your sell your sustainablity message?

When you receive this I’ll be gearing up to host a debate among printers and print buyers at the new EcoPrint event in Berlin this afternoon on the question: Can you sell your sustainability USP as a printer? From a Round Table panel discussion on sustainability run by Image Reports in London a few weeks ago (see Aug/Sept issue) the feeling was ‘no’. It will be interesting to see what kind of response we get from a broader European panel …