The power of a speech

Do you put an onus on attending seminars and talks where you can take the temperature of the world in which you operate? Are you for instance attending the Two Sides/Print Power Autumn Seminar in London on 4 November. I don’t mean this to be a sales pitch for the event, I am merely wondering how owners/MDs/general managers of companies in this sector view such opportunities to listen and learn – it seems to me that it’s a tiny percentage who ever turn up. Why is that? Let me know your views.