Don’t hold your breath

…if you're waiting to see much involvement from the wide-format sector in relation to Ipex 2014 direction. Despite its integrating Cross Media and being marketed as a digital, print and marketing communications showcase, the make-up of the newly announced 360 Committee suggests that wide-format will pretty much stay on the sidelines. OK, so perhaps it would not be worth Ipex trying to muscle in too much on this sector that has Fespa - but the danger is that visitors such as print buyers/specifiers think they are attending a show showcasing the full breadth of what print has to offer. For the good of the whole industry they need to understand what it covers - and what it misses out!