Sat, Sep

A stretch of the imagination

It will be interesting to see if Roland stretches the concept it’s exploring with Custom Gateway into large-format territory. We’ve been talking for many years now about how large-format PSPs have great personalisation/customisation capability, but to fulfill the potential they need either a W2P portal to reach the huge potential consumer customer base – or for them to have the nouse to forge relationships with retailers that can act as the 'middle man’ - showing consumers the possibilities and taking orders instore but perhaps having professional PSP ‘partners’ doing the production. What do you think?

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