Designs on new customers?

100% Design at Olympia in London takes place from this Wednesday until Saturday. In previous years there has been a smattering - well, OK, one or two – large-format print businesses showcasing possibilities. A trawl through the exhibitor list this year suggests those that have made the effort to get in front of creatives and potential new customers via this route have found it unrewarding. What’s your take on getting creative solutions in front of people who otherwise would have no idea of what’s possible with wide-format digital print?