What do you think of wallpaper?

At the Inkjet Conference (IJC) in Dusseldorf this week Dr Veena Sarojiniamma, Industrial Inkjet ‘s (IIJ) head of ink technology, gave a presentation entitled ‘Inkjet For High Speed Wallpaper Applications’, the company’s MD John Corrall having said: “The European wallpaper market has been contracting slowly since 2006. Recent developments in single-pass digital printing have opened up new opportunities for interior design. Digital print at full production speeds removes the limitations placed on designers by conventional presses.” The opportunity for industrial scale players is obvious. What are your thoughts on opportunities within the wallpaper market for wide-format graphics PSPs?