Together stronger

My old school motto, Per Unitatem Virtus - strength through unity - comes to mind on the latest gen from the US on the multi-association support for new show Print United Expo. I tend to drone on about how much better off the print industry would be if it had a more cohesive voice. In the UK the Graphics and Print Media Alliance (representing the likes of Fespa UK, BPIF, BAPC etc) is having a go, but is there more that could be done to bring together all strands of print and present them to the outside world with one voice?