So cool it’s hot

How cool is it that the Specialty Graphic Imaging Association (SGIA) is putting careers in print and related industries in front of thousands of impressionable youngsters at the USA Science and Engineering Festival Expo over this coming weekend. And why aren’t our associations over here getting out there and doing something with similar impact? I’ve often spouted off about the need for a pavilion of large-format print possibilities at events where creatives gather (and I don’t mean print trade shows!) - so why not a really exciting careers pavilion in the right locations too? I know, I know, it’s all about time and money but perhaps our associations could work on what must surely be worthwhile investments. We work in a creative industry - let’s be more creative in how we get all its possibilities in front of the widest audience.