You don’t have to be big

…to win big contracts. But you no doubt you have to be bold. In the next issue of Image Reports I talk to a PSP that has put in place a ‘communications team’ to deal with specific top tier targets in two vertical markets where it sees real growth opportunity. It’s a brave move - it’s not a cheap option - but the expectation is for long-term pay-off. Are you playing a long game too?