On the case

I get inundated with case studies from machine manufactures and suppliers, highlighting how fab their kit is, and I pass them on to you unedited in these newsletters and on our website, making it clear that they are marketing collateral. But that’s not to say they don’t have value – heck, we’ve even carried articles in Image Reports pointing out that PSPs should be jumping on the same marketing bandwagon and get case-studies on unusual jobs out in front of prospective clients. The assumption is that case studies bring in more business - do they?