Is increased speed still of the essence when it comes to printer development or are there other R&D demands further up your wish list. Let me know if there’s a particular technical topic you would like to see covered in Image Reports this year.
Love what HP is doing to help educate a wider swathe of the design community to the huge commercial opportunities afforded by wide-format inkjet. Taking the mountain to Mohammad is certainly the key to unlocking new markets for the technology. But how many printers using that technology do just that by attending - if not actually exhibiting their own application examples at events that capture potential new customers? If you do – or plan to – please get in touch.
How far has colour management come in relation to wide-format – and how far has it yet to go before the topic ceases to be a continual headache? We’re seeing lots of software development in the area, and plenty of investment intention, but what’s your take on the issue and where to now?
As this is the first Image Reports enewsletter in 2013 let me wish you a Happy New Year! It promises to be full on, with the first of the major events for the wide-format print sector taking place in London at the end of this month – The Fespa Global Summit, 22/23 January. If you’re going to this think tank and would like to talk to me about trends and issues affecting the marketplace then please let me know and perhaps we can catch up during one of the networking breaks. If you’re not going but feel strongly about topics and issues that you’d like to see raised in Image Reports and the Widthwise Survey 2013 please get in touch anyway!
Let 2013 be the year we make more noise. Not just as individual print companies but as an industry. We know that the general perception of print is poor – and that even within our own existing customer-bases there’s often too little real understanding of all ‘print’ companies can provide in terms of services and product. Certainly things have changed in the new media landscape, but print is not the barren wasteland it’s often painted. The problem is, too few see the real, bigger picture. We’ve got to make sure more do.
I know some among you are working on Christmas Day – thankfully I’m not! So, as this is the last Image Reports enewsletter of 2012, may I just pass on my very best wishes to all of you as well as commiserations to those who are now actually wishing for some downtime!
You know what it’s like with New Year’s resolutions - they’re forgotten as quickly as they’re made. So scrap that plan – take action right now and you could have a trimmer business in 2013 according to Planet Positive, which is offering 25% off its new Business Detox programme if you sign up before the end of December. Sounds a sensible move…
What do you think to Fespa partnering with the European Sign Federation to run a new sign event alongside Fespa 2013 – which takes place in London a few weeks after Sign and Digital UK at the NEC? I’d love to get your feedback on the move…
Have you registered for the Fespa Global Summit taking place at the end of January? If not take a look at the December issue of Image Reports where you’ll find a preview and an interview with Fespa’s Duncan MacOwan explaining why it’s worth forking out for this annual event. I’ll be there because I think I’ll get some real insight into how the wide-format print sector needs to develop to remain competitive…
I’ve seen some fabulous digitally printed bespoke wallcoverings of late, but do enough people know what’s achievable? And how can you convert your capability into a stronger order book? If you are happy to tell your story please get in touch.
Info on the annual printers’ carols at St Brides has put me in a bit of a festive mood but had me wondering about how many companies use this season of goodwill to thank their employees for a year’s hard work well done – or even to incentivise them in some way for the new year ahead. I haven’t heard of anyone doling out frozen turkeys or bottles of drink to staff for many a year – but are there other ways in which you are this festive period to raise morale?
But will they – the customers that is. Nowadays you can print on almost anything, but do enough prospective customers know it? What this sector needs is a proper channel through which we can educate the design sector (and I’m not just talking the agencies that already work with print in some form or another – but the design community at large) about the enormous potential of what we can deliver. There are plenty of printers doing their bit to get the message across - but what we really need is a high level, high profile campaign that really engages with the enormous range of designers out there. How would you like to see that take shape?
It’s clear that the recent Spandex Open House was a real success, which had me wondering about the future positioning and importance of such ‘mini-events’ within the industry. What do you particularly like about them and how far would you travel to get to one?
Well here’s some great pre-Christmas cheer - 0% finance on large-format printer solutions! It’s unlikely Stanford Marsh is alone in offering such deals to lure potential customers still trying to find some way of buying new kit. What’s the best finance deal you’ve been offered this year?