Taktiful Software Solutions has appointed a chief experience officer (CXO). Eric Vessels, the founder and former president and CEO of WhatTheyThink, has taken on the role.

Vessels will drive customer and partner engagement to ensure they fully leverage the potential of Taktiful’s software solutions. Part of his remit will be to lead Taktiful’s training division, expanding programmes to help clients gain the skills and knowledge necessary to excel with print embellishment technologies.

Vessels said of his move: “I am thrilled to embark on the next chapter of my entrepreneurial journey by joining Taktiful as the new chief experience officer. Witnessing Kevin and his team elevate Taktiful to a leading force in the digital embellishment market has been inspiring, and I am excited to contribute my expertise and passion for the printing industry to the Taktiful team.  I am committed to infusing empathy into every interaction, turning challenges into opportunities, and crafting memorable experiences that inspire and connect with our customers and partners.”

Taktiful founder and CEO Kevin Abergel added: “We are delighted to welcome Eric Vessels. His expertise and passion for the print industry make him the ideal leader to elevate our customer and partner experience, as well as our training initiatives. With Eric on board, we are confident that our clients and partners will experience a seamless and enriching journey with our company and our products, enabling them to achieve outstanding results with their print embellishment technologies.”