Fabrice Penhoat
PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has appointed Fabrice Penhoat as its new business director Philips Signage and dvLED France, Dom Tom and Africa.
The role has been newly created as a way to help the growth in the French and African markets.
Mr Penhoat is a popular and valued member of the PPDS team, having started his career with the company back in 2015, joining as Commercial Director of Philips Signage.
Throughout his PPDS journey, his indisputable talents have continued to evolve and to be recognised by PPDS’ global management team, earning him a succession of promotions, and gaining invaluable and unparalleled knowledge and experience working and operating in the French and African AV markets.
He will now be responsible for the implementation and execution of PPDS’ accelerated sales and growth strategy in the region; identifying and seizing new business opportunities, nurturing and expanding existing reseller and other partner relationships, and increasing brand and product awareness of PPDS’ evolving range of state-of-the-art and highly versatile Philips Signage and dvLED portfolios.
Mr Penhoat said: “I am proud to have been entrusted in helping guide our business on this next phase in France, Dom Tom, and Africa. As anyone who visited the Philips stand at ISE 2025 in Barcelona will have seen, the interest in Philips Professional Displays has reached a new level.
“This proves the power of our amazing team of PPDS people together with what I truly believe is the most versatile and complete product offering available on the global market. It is an exciting time to be part of the business.”
