Is it worth forking out £345 (£245 for members) to attend POPAI’s Retail Marketing Conference in London on 8 February? If you have retail clients it probably is given the speaker line-up and the topics being covered, such as ‘Making POS pop! with AI’ presented by James Waterworth, head of trade marketing, AB-Inbev and Phil Barden, MD, Decode. The event website gives you the full run-down, but I thought I’d bring it to your attention.
