New report ‘Work in BETA: The Rising B2B Decision Maker’ has me wondering if you think very hard about the age of those you recruit, and whether attitudes of certain age groups impact your strategic thinking? Plenty in the BETA generation – those aged 21-40 – must be clamouring for jobs with real career potential right now, and looking at this report they appear a hardworking bunch. But do reports like this lead companies down the path of ageism?
