All Print Supplies (APS), has released a report highlighting the growing role of paint protection film (PPF) in the British vehicle market – and the potential opportunity this can represent for graphics and wrapping professionals.
The report highlights that the UK’s cars are getting older, with the average car on Britain’s roads now reaching almost ten years old compared with eight years old in 2019.
According to APS, the result is a market in which motorists are increasingly looking at how to get more from the vehicles they already own.
In the report, APS said that rather than being viewed as an aesthetic upgrade for high-value vehicles, “modern PPF can increasingly be considered part of the economics of longer-term vehicle ownership.”
Professionally installed PPF can provide a barricade between a vehicle’s factory paintwork and any scratches, chips and environmental damage.
Modern films also offer optical clarity, stain resistance, hydrophobic performance, and self-healing of minor surface scratches.
APS added: “PPF used to be a conversation predominantly associated with enthusiasts and prestige vehicles, but that’s changing. Customers are looking much more closely at what their vehicle has cost them and how long they intend to own it.
“Once you start thinking in those terms, protecting the original paintwork becomes less about vanity and much more about protecting a significant investment.”
The market figure cited in the report suggest that the PPF market is growing, with Grand View Research reportedly valuing the UK market at $24.3m (£18.4m) in 2025 and with forecasts that it will reach $34.5m (£26.1m) by 2033.
Bert Hussein, automotive sales manager at All Print Supplies, said: “From the conversations I’m having with installers, there’s a real opportunity to broaden the customer base for PPF. It’s no longer just about someone wanting to protect a supercar.
“Installers are talking to everyday motorists who care about keeping their vehicle in good condition and maintaining its value for longer.”
