So, the World Out of Home Organization (WOO) has set up a ‘Sustainability Task Force’ in its mission to green-up out-of-home advertising. Doubtless there are groups tasked with all sorts of missions and I’d like to find out who’s leading up what when it comes to the wide-format print sector. Are you leading up any kind of task force – other than for improving your company’s sustainability, because every business has one of those, doesn’t it?
