With Fespa 2013 and it’s associated shows just around the corner, I’m prompted yet again to ask all of you running wide-format print operations, do you ever actually exhibit at shows? Take the European Sign Expo, incorporating Screenmedia Expo, right next door to Fespa at ExCeL. Organisers say it will enable visitors “to see the latest innovations in printed media, and explore the full range of multi-channel solutions in the visual communications sector, from print to conventional signage, digital signage and DOOH media”. Given all the noise about integrated print, shouldn’t print companies be pushing the envelope and showing visitors – i.e. potential customers – just what they can produce…
