Mathew Faulkner, Canon Europe’s marketing and innovation director EMEA, is the latest addition to the speaker line-up for The Power of Print seminar at Stationers’ Hall in London on 7 November.
Faulkner will draw on his extensive experience in packaging design and print to explore the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can proactively cultivate with customers through a more personalised approach.
He will explain the role that individualised or customised print can play within the continuous customer journey, and by tapping into recent Canon Europe research among marketers, he will highlight the potential for a richer dialogue between marketing teams and print service providers.
