Category: Industry Mole

Are you ducks quaking?

There’s an awful lot ducks can reach us about teamwork. I like the way they sleep in the open, in a row – hence the expression "ducks in a row" – and the duck on both ends of the row sleeps with one eye open so they can spot any hazards. If their sleep is disrupted, the ducks reshuffle so the ones who were keeping watch move to the middle of the row and get some kip.

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Read it and weep

The other day I asked my sales director to name his favourite book on sales. "Influence by Robert Cialdini", he replied. When I asked him why it was his favourite, he laughed and said: "Because it’s the only one I’ve ever read."

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Are you a LinkedIn or LinkedOut kind of person?

Ever have one of those days at work where you get on everyone’s nerves – including your own. I had one recently and I still don’t know why. Granted, I dropped my iPhone, cracking the screen so badly that even those nice people at Timsons couldn’t replace it. Later, I discovered that we were mysteriously – and worryingly – behind schedule on a major job. And at lunchtime, I was invited by LinkedIn to congratulate someone I’d never heard of on their new job.

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Seeing beyond the obvious

Virtual reality makes me sick. And I mean that quite literally. I tried it the other day, courtesy of a friend of a friend, and felt a bit groggy. That isn’t uncommon. The human lab rats who have been pioneering this technology in various R&D experiments talk of getting their “VR legs” just as sailors discuss their “sea legs”.

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Working with the brand police

The late Leonard Cohen still makes me smile. On my favourite of his albums, ‘I’m Your Man’, is a song in which he grumbles “Now I’m in trouble with the jazz police.” It’s a daft song, not one of his greatest, but it resonates with me because I often find myself in trouble with the brand police.

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22-24 FEB, 2026
Sign & Digital UK

Where?

Hall 6, NEC, Birmingham

Cost?

Free to members of the sign making and digital print trade.

What is it?

Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.

23 FEB, 2026
The Sign Industry Awards

Where?

National Conference Centre, Birmingham.

Cost?

An individual ticket is £289, whereas a table of 10 is £2,800.

What is it?

The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.