Category: Top Tips

CRO: is it a flier?

There’s a lot of talk about the CRO role, but is it really just a new fangled way of labelling the head of sales? For some it is, but done properly it isn’t. Charlotte Graham-Cumming, CEO of marketing strategy and business development company Ice Blue Sky, outlines how to get it right.

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Change is gonna come

Many a print company has changed their business over the last couple of years. Do you want to transform yours? If you don’t, you probably should, given a warning of large scale disruption of your customer-base. Here’s some advice you may want to consider…

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22-24 FEB, 2026
Sign & Digital UK

Where?

Hall 6, NEC, Birmingham

Cost?

Free to members of the sign making and digital print trade.

What is it?

Running for more than 35 years, Sign & Digital UK is a central part of the industry’s calendar, providing an annual launch pad for all that is new, and an economic stimulus for the industry. The show gives the opportunity to meet in person, see and compare equipment and kit from the major industry suppliers, and the chance to source new suppliers and gather new ideas to enhance and drive your business forward.

23 FEB, 2026
The Sign Industry Awards

Where?

National Conference Centre, Birmingham.

Cost?

An individual ticket is £289, whereas a table of 10 is £2,800.

What is it?

The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.