Why large-format digital print is still in the premier league when it comes to sports stadia. By Melony Rocque-Hewitt.
According to Andrew Hodson, sales and marketing director at Icon, the UK-based sporting and events branding specialist, the Sydney 2000 Olympic Games represented somewhat of a watershed for sports stadia, as it was here that the phrase “Look of the Games” was first coined.
Read MoreThanks to QR codes, print has moved into a whole new dimension. Act fast and become involved to access new opportunities.
Printing has gone beyond surface. What you see is no longer the whole picture of what you can get. Thanks to the development of smart phones and the use of Quick Response or QR codes, print has now become a gateway to dynamic, moving worlds and new markets.
Read MoreMelony Rocque-Hewitt looks at how large format digital print is being incorporated into building design and refurbishment.
Read MoreDigital wide-format printers have the versatility and capability to print directly to non-traditional materials. Melony Rocque-Hewitt looks at how this is creating new niche areas for PSPs.
A sheet of glass worth £90 is not very exciting. However, take the aforementioned sheet, print an image to its underside direct using a digital flatbed printer, and the same sheet of glass not only looks a whole lot more attractive but it’s probably worth somewhere in the region of £300.
Read MoreMelony Rocque-Hewitt takes a look at some of the more unusual niche markets opened-up by digital wide-format print.
Digital print technology is at the stage where anything can be realised. Here we look at how some companies have capitalised on the possibilities of wide-format to grow and evolve their businesses and in doing so, have created new market areas.
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