Software company Dataline has acquired Spanish company Palmart, a developer of ERP/MIS solutions for the printing and packaging industry, to strengthen its European positioning. A number of other acquisitions and cooperation agreements in different European countries are underway, several of which are well advanced and expected to complete in the next few months.
Valencia-based Palmart has been serving the Spanish and South American graphic arts market for over 25 years and more than 200 companies use its ERP, CRM, web-to-print, invoicing, expedition, purchasing, planning and reporting in commercial print, large-format, label and packaging sectors.
Dataline has been involved with the Spanish printing industry since 2016, currently serving 20 companies there. The company’s CEO Dirk Deroo said of the Palmart acquisition: “The Spanish printing industry has been a strategic growth market with a lot of potential for Dataline for several years now. With a strong partner like Palmart, we can now guarantee solid anchoring and better serve our customers locally. We are not only adding a valuable customer portfolio to our company with this investment, but also a team of experienced and driven specialists.”
Deroo added: “To be and remain a reliable and successful partner for graphic production companies all over Europe, it is necessary to offer our product and market expertise close to the user and in the local language. At the same time, it is important to pursue a certain scale and maintain a growth rate. This allows Dataline and our products to develop further, both in the countries where we operate and in our own home markets. The acquisition of Palmart fits perfectly into this strategy.”
Palmart will be incorporated into Dataline, and synergies will be worked out in marketing, sales, training and support. Francisco Pérez Ferrús, current managing director of Palmart, said: “The acquisition of Palmart by Dataline comes at a very good time for us. As an innovative European player, they share our vision in the development of the software and of the market. We are convinced that thanks to the support of the European market leader, our current and future customers can count on a stronger and more professional organisation.”
