Drupa 2028 will be two days shorter than the 2024 iteration. Messe Dusseldorf has confirmed the next Drupa will take place 9 – 17 May 2028.
“Shortening the fair’s duration is a direct response to the industry’s desire for a more focused, efficient event that continues to provide international participants with a unique opportunity to discover groundbreaking innovations and technology,” said Sabine Geldermann, director of Drupa. “
Wolfram Diener, chairman and CEO of Messe Dusseldorf, added: “Drupa 2024 was more international than ever, and the positive atmosphere throughout the halls reflected our industry’s determination to drive profound change in order to make the printing and packaging industry more sustainable through automation, artificial intelligence and strategic partnerships. And these are exactly the kind of important goals that will continue to require a reliable platform such as Drupa in future. What was also apparent, however, was that, as a B2B trade fair with a very high proportion of decision-makers from all over the world, the length of stays at Drupa has become shorter. That’s why we want to facilitate trade fair visits with maximum efficiency.”
He pointed out that 76% of visitors to Drupa 2024 were part of top and middle management and said: “We believe that this adjustment is also confirmed by the experience we have gathered at our leading global trade fairs in the fields of machinery, plants and equipment, interpack and K, that address comparable customer profiles and do very well with a similar duration.
The conceptual direction, new key visual and future claim of Drupa 2028 will be presented to the industry in 2025.
