Durst has appointed Chris Schowalter as its global sales director software, reinforcing its strategic focus on expanding software solutions for the printing industry.
Schowalter – who has over 20 years of experience in print, primarily in inkjet, in Europe and the US – will lead the development and execution of Durst’s global sales strategy for the software division, while supporting the company’s international sales teams. He will also play a key role in strengthening customer relationships, identifying customer needs, and driving efficiencies throughout the process following the “Pixel to Output” strategy.
“Durst not only delivers the highest quality printer hardware, but truly provides customers with an end-to-end solution that leverages software to increase productivity and reduce touch points is impressive to say the least. I am honored to join the Durst team and share my 25 years of software and color expertise to help our customers boost productivity and increase process efficiency through advanced software solutions,” said Schowalter.
