Durst Group has integrated Amazon’s Transparency programme into its workflow to improve its serialisation solutions.

Users can directly download Transparency codes, automatically integrate them into their designs, and proceed directly to production.

The entire process is simple, precise, and integrates seamlessly into existing workflows. This advancement sets a new standard in the printing industry, enhancing product security and consumer trust.

Serge Clauss, product manager for software and solutions, said: “Our mission is to consistently provide our customers with the best technological solutions.

“Integrating Amazon Transparency into Durst Workflow enables brands and print service providers to elevate counterfeit protection to a new level and unlock new business opportunities.”

This feature opens new avenues for brands enrolled in Amazon’s Transparency programme. The solution underscores the Durst Group’s commitment to the highest standards of quality, security, and efficiency in print production.