Fujifilm’s newly branded Acuity Aristo
Fujifilm has undergone a major product rebrand with its HS Series now being labelled as Acuity Aristo, marking the platform’s evolution from a development-phase project to a commercially available high-speed inkjet solution.
The rebrand brings the platform within Fujifilm’s respected Acuity portfolio, alongside the Acuity Prime and Acuity Ultra ranges, signalling the machine’s readiness for broader global deployment.
The Acuity Aristo series is the result of a multi-year collaboration between Fujifilm and Barberán, a Spanish manufacturer with over 90 years of engineering expertise in high-performance, single-pass printing systems.
Oliver Mills, Barberán project marketing manager, at Fujifilm wide-format inkjet systems comments: “Rebranding the platform as Acuity Aristo marks a significant milestone, signalling its transition from R&D to a fully validated commercial product.
“By combining Barberán’s mechanical engineering expertise with Fujifilm’s inkjet technology and ink development, we’ve created a powerful, production-ready platform for the ultra-high-volume sign and display market.”
To support the rebrand, Fujifilm hosted an invitation-only Open House event on July 8-9 2025 at the Barcelona headquarters.
