Online sales in Europe will double between now and 2019, according to new research from Mintel.

Mintel’s E-Commerce Europe 2014 report forecast that internet sales will surge 100 percent from €165 billion in 2013, to €330 billion in 2019.

Key data

 
 

UK internet users now shop online
 

Germany, the UK and France account for nearly 70% of Europe’s retail sales
 

27% of European e-commerce comes from Germany
 

Online retail sales in Europe are expected to grow 17% this year to reach €193 billion
 

Poland accounts for just 2% of the continent’s total e-commerce sales, however this is expected to grow to 13% by 2019

Additional facts

  • Hard-copy entertainment products, such as books and DVDs, continue to be more popular than their downloadble equivalents

  • 42% of UK internet users shop via smartphone

  • Online groceries make up nearly a fifth of the UK’s e-commerce market

  • The average European retail spend per capita is expected to be €409 in 2014.

The study, conducted in July, covered the 19 leading economies of Europe, which account for around 95% of all European retail sales, excluding Russia. You can find more information on the research here.

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