Does a ‘Made in Britain’ label make a difference to consumer brand perception? Attest, a brand intelligence and consumer insights platform, surveyed 2,000 British and 2,000 American people, and found that three in four are more likely to buy a product with a ‘Made in Britain’ label. 39% of Brits feel more positively towards British brands and products post-Brexit vote, and though one in three Americans admit they don’t know any British brands, nearly 40% of them said they find ‘Made in Britain’ products ‘desirable’. Is this attitude likely to impact your business?
