In a ferociously competitive world, it can be harder than ever to spend quality time with customers. One way to remedy that would be to brainstorm innovations with them. That’s what a consultancy called Synapse recommends in an article on the useful Management Innovation eXchange website (http://www.managementexchange.com/hack/client-involved-innovation). The principle is sound – why talk to customers only when you’re trying to sell them something? – and, if you cut through the jargon, there’s a half-decent, practical guide to ensure you have a barnstorming brainstorming session.
