Well done to Icon for clinching the Commonwealth Games job, which will see it partnering with various suppliers north of the boarder to deliver on this huge project. My thoughts on the news immediately turned to wondering whether more companies should consider banding together well in advance of major events to put together ‘wow’ factor projects that grabs organisers’ attention and makes them think of new possibilities that they perhaps would not automatically consider. Should we be doing more partnering to push the power of integrated print?
