“It’s not about print capability but supply chain management that is stymying printed blind market development.” That’s what the commercial manager of The Blind Shop told me when I was talking to him at 100% Design. We all know that finding new customers – especially in new vertical markets – is one of the toughest jobs, but in this instance he’d actually gone to a PSP that purported to be a ‘specialist’ blinds printer, only to be left dangling over questions about working with them on a bespoke job. Perhaps the PSP in question didn’t think it worth bothering about. But the result is that this man can’t be bothered now to look into more bespoke and personalised print jobs. It makes me wonder if we’re a tad too complacent…..
