Brad West with the Drytac Polar Frost Air film at Sign & Digital UK 2025
Lead supplier of sign and display materials, Premier, has announced the new Polar Frost Air from Drytac has been added to its portfolio, following its launch.
Polar Frost Air is an incredibly versatile high-quality, translucent polymeric film, that offers exceptional clarity and durability. This innovative wide-format display material is designed to revolutionise privacy glass applications and advertising opportunities.
Brad West, Premier’s sales director of wide-format media in the UK & Ireland said: “This film is ideal for creating stunning visual effects on glass surfaces, making it perfect for a multitude of applications.
“Whether used in office environments to enhance privacy or in retail settings to captivate customers, Drytac Polar Frost Air delivers outstanding performance and aesthetic appeal.”
The product is coated with a clear permanent adhesive that is protected by a two-sided PE-coated release liner with bubble-free technology, this makes installation both simple and clean for the user in indoor and outdoor applications on glass and other smooth, flat surfaces; with no need for wet installation.
For added flexibility, the new Polar Frost Air film can be used printed or unprinted to enhance the look of any setting. Polar Frost Air is compatible with eco-solvent, latex and UV printers and is supplied with a five-year durability across interior and exterior applications.
Mr West continued: “The addition of Drytac Polar Frost Air represents a significant advancement in display materials, offering both functionality and visual appeal. We believe it will be a game-changer for businesses looking to enhance spaces and improve advertising efforts.”
