HP Latex user PressOn Automotive has become a HP channel partner. PressOn Automotive will have a stand at WrapFest at Silverstone in October, where it will demonstrate wraps produced using HP’s printers and Metamark materials – both of which it are core to its wrap offering.

“We’re thrilled to announce our partnership with HP,” said Andrew Wilson owner of PressOn Automotive, which began trading at the start of 2024 as a spin off from Chatham-based PressOn. “Having collaborated with HP for over 20 years, this partnership enables us to leverage their state-of-the-art technology to support aspiring wrap and decal manufacturers. By being able to sell the equipment we’ve trusted and used for decades of being in the industry, we’re empowering the next generation to start with the very best in the business.”

Colin Easton, UK/I HP large-format channel manager, added: “HP has been looking to increase its dominance in the vehicle wrapping sector. With PressOn Automotive’s extensive knowledge, coupled with their first-hand experience of HP’s large-format technology, I believe our newest partnership will deliver great success.”

James Tilley, who heads PressOn Automotive, said of the move: “Our collaborations with HP and Metamark are gamechangers. They not only enhance our service offerings but also position us to lead the market in vehicle customisation. We’re committed to providing our clients with exceptional products and services, and these partnerships are integral to achieving that goal.”