St John Ambulance’s ‘High Vis Stress Vest’ campaign
Roland DG has announced its support for the St John Ambulance as it launches a new campaign to get construction workers to open up about their mental health.
The charity’s ‘Hi Vis Stress Vest’ initiative was set up after new research found 67% of people in the industry suspected a colleague to be suffering from mental health issues but felt it too difficult to talk about.
Working with Roland, the leading UK providers of first aid training has designed a special hi vis vest that has been handed out to companies and celebrities in TV builder Tommy Walsh. The back of each jacket has a statement relating to the struggles with mental health to encourage discussions about mental wellbeing.
Lisa Sharman, national head of Education and Commercial Training at St John Ambulance, said: “We know that opening up about a mental health problem with someone ready to listen is the first step towards getting vital help. We’re confident that our Hi Vis Stress Vests will help get the conversation started.”
Stephen Davis, EMEA marketing director at Roland DG, said: “At Roland DG, we believe in the power of print to do more than just create visually striking designs – it can also help spark important conversations.
“The Hi Vis Stress Vest campaign is a great example of how innovative printing solutions can play a small but impactful role in supporting social change initiatives.”
Roland DG has played a key role in manufacturing the Hi Vis Stress Vests, using its TY-300 Direct-to-Film (DTF) printer to create their striking designs.
