Due to the growing number of customers in Eastern Europe and recognising its potential for growth and innovation, SCREEN has appointed Daria Obłój as regional sales manager for Eastern Europe.
Her experience and drive to excel making her a perfect fit with SCREEN’s dedication to printing excellence.
Patrick Jud, SCREEN’s area director DACH & CEE, said: “Daria stood out as an ideal candidate for SCREEN because of her deep familiarity with the label market in Eastern Europe. Furthermore, she impressed with her confident, outgoing personality and commitment to customer satisfaction.”
Ms Obłój was also looking for a new challenge to push her further in her career and personal development and identified SCREEN as an authoritative figure in the label, commercial, and packaging printing markets, with a reputation for reliable, productive digital inkjet printing equipment.
She said: “Seeing SCREEN’s presses in action. I quickly discovered how they deliver exceptional printing resolutions and speeds with high uptimes, all in an affordable package—qualities that are crucial for the many middle and small-sized companies that dominate Poland and Eastern Europe.”
As sales manager for Eastern Europe, Ms Obłój is eager to leverage SCREEN’s cutting-edge technology to modernise the Polish printing market. Her primary goal is to enhance SCREEN’s visibility in the region, showcasing how the company’s advanced digital inkjet solutions can optimise or replace traditional analogue printing equipment in various production workflows, ensuring local businesses remain competitive on national and international markets.
Ms Obłój’s appointment also highlights SCREEN’s commitment to diversity and innovation.
She added: “As a field with few women, I’m excited to bring a different perspective to printing. Diversity is crucial for innovation, and I’m proud to be part of a company that values new ideas and inclusive practices.
“I’m eager to begin this new chapter with SCREEN. With my experience, SCREEN’s cutting-edge technology, and our shared passion for customer success, I believe we can unlock tremendous potential for our partners.”
