Colin Werrett, senior business development manager at Soyang Europe

Soyang Europe has appointed Colin Werrett as senior business development manager, with responsibility for developing its hardware business across the UK.

Mr Werrett joined Soyang at the beginning of October and is already working with the wider team to strengthen customer relationships and support the company’s expanding offering.

He will report directly to Andy Webb, the recently appointed commercial director, and bring 32 years of experience across the print and graphics industries, including more than three decades with Fujifilm.

Mr Werrett has also held a range of sales and business development positions gaining extensive wide-format print technology experience.

He will work closely with customers throughout the sales process, helping PSPs identify the technologies and production solutions best suited to their individual requirements.

On his appointment, Mr Werrett said: “Soyang has built a strong reputation across both media and hardware, and I’m looking forward to reconnecting with former customers, meeting new customers and helping businesses identify the right solutions for their needs.”

Andy Webb, commercial director at Soyang Europe, added: “We’re very pleased to welcome Colin to the Soyang team. His depth of industry experience, together with his extensive knowledge of wide-format print and strong customer relationships, will be a valuable addition to our hardware business.”