The new eight-colour gives more depth to graphics
The Look Company has redefined fabric printing capabilities with the introduction of eight-colour graphics, previously not available in the industry.
For customers this will mean the ability to achieve graphics and visual displays with an unprecedented range of colours, including notoriously challenging colours, such as ‘Reflex Blue’.
The company’s investment in advanced printing practices will be put to immediate use on major projects, including graphics for the world’s largest football tournament and the 2026 NHL Stadium Series, as well as for global retailers like Walmart.
The global printing industry produces graphics using the four-color CMYK model, printed at a standard resolution of 300dpi, alternatively, The Look Company’s new capabilities make an eight-colour palette and 600dpi resolution for its clients.
The Look Company’s new printing capabilities will also improve its offerings in the following ways, including faster printing of fabric graphics, reduced energy consumption and centralised production across multiple locations for consistency.
Jacob Burke, global CEO of The Look Company, said: “We’ve built our company into a global brand by constantly innovating at the speed of technology and going beyond the industry to adopt the best production practices available.
“We believe that our commitment to redefining what our clients can expect will create a new standard of efficiency and design for the printing industry as a whole, all while supporting our commitment to sustainability and reduced environmental impact around the world.”
