I’ve been invited to “experience the next generation of outdoor advertising technology” tomorrow but I can’t make it. Maybe you can – it sounds like it will be worth a look-see if you want to know what printed advertising is up against. Taking place at 7pm – at Central Saint Martins, Granary Square, Kings Cross, London – this is an augmented reality event being put on by students, who have been briefed by media technology company Lightvert to demonstrate the creative potential of Echo – a patented technology that produces huge digital images in the sky. The showcase will feature the winning entries. If you fancy going along you can register at: https://www.eventbrite.com/e/lightvertcentral-saint-martins-echo-showcase-event-tickets-43971445778
