William Smith becomes new UK distributor for Cheetah PCC
William Smith has been appointed exclusive UK distributor for Cheetah PCC, bringing the US protective colour change film brand to UK installers for the first time.
The launch is one of the company’s biggest portfolio additions of the year and gives wrappers a new way to deliver standout colour change and paint protection in a single film.
Cheetah Wrap has built a strong following in the US on the strength of that film, helped by colour names installers remember and customers ask for by name. It now brings the same range to the UK.
The range runs to 63 colours and finishes, each built on a 200 micron TPU construction that shields factory paint from stone chips, scratches and road debris while changing how a vehicle looks.
A patent pending dry apply system with built in air release channels makes it quicker to fit than traditional wet apply colour PPF.
The line-up includes interesting names such as, No Caption Needed (Gloss Black), I’ll be back (Nardo Grey), Positive Vibes Only (Bright Cab Yellow) and Show Me The Money (Gloss Pine Moss Green).
Lindsay Hutchinson, head of marketing at William Smith Group 1832, said: “This is arguably the biggest thing we have added to the portfolio in 2026. Cheetah PCC has created real excitement in the US, and we are incredibly excited to bring it to the UK exclusively through William Smith.
“It gives installers something genuinely different to offer: incredible colours and a premium finish, with the added benefit of paint protection and a dry-apply system built with the installer in mind.”
