ADFend Pro Series

William Smith is now supplying the ADfend Pro Series, the new generation of paint protection film (PPF) from Avery Dennison, which launches this month.

The series comprises two finishes, ADfend Pro Gloss and ADfend Pro Matte, and are developed from a new thermoplastic polyurethane (TPU) formulation that offers high conformability and faster adhesion build.

Lindsay Hutchinson, head of marketing at William Smith Group 1832, said: “Demand for paint protection continues to grow, and our customers are looking for films that help them complete jobs efficiently without compromising on finish.

“ADfend Pro delivers on both counts, and once installers are familiar with the film, the time savings make a real difference across a busy schedule.”

Both finishes feature a new hydrophobic top coat that delivers strong stain resistance and water repellence, making routine cleaning and maintenance considerably easier.

The product is supplied in new premium black packaging. Avery Dennison plans to expand the series with additional finishes and thicknesses over the coming months.